Mountains of Misery & Wilderness Road Ride
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Sponsors

If you’re interested in becoming a Mountains of Misery sponsor, please download our Sponsor Packet (PDF) for information about sponsor levels and advertising opportunities. For further information, contact Sponsorship Chairman Rob Davie.

The 2010 Wilderness Road Ride is being operated separately by FCA Endurance, with its own sponsors. If you’re interested in sponsoring Wilderness Road Ride, please see the FCA Endurance website.

Here are the 2010 Mountains of Misery Sponsors:

Title Sponsor

East Coasters returns as our Title Sponsor! East Coasters bike shops in Blacksburg and Roanoke have bikes, equipment, and clothing to meet every conceivable need. Besides their generous financial support, their mechanics keep everyone rolling on event day.

Platinum Sponsors

Mountain Lake Resort Hotel is our host for the Mountains of Misery finish. This classic resort is reminiscent of a bygone era, but continues a timeless tradition of hospitality, luxury, and style.

Don’t miss this piece of local history! Retire to a luxurious room after a hard day’s ride. Explore the shops, the grounds, and the hiking trails, or enjoy a meal in their renowned restaurant.

See Mountain Lake’s website for more about its storied past, natural wonders, and the events that happen there year-round. Make your reservation: 1-800-346-3334

Rohto Cooling Eye Drops are the perfect solution for sore eyes caused by dehydration, and exposure to wind, dust, and pollen while cycling. Rhoto is a triathletes’ favorite, and a big supporter of triathalon events. We’re very pleased to have them as a Mountains of Misery sponsor.

Cosmetic Vein Centers of Virginia is a medical practice dedicated to the treatment of varicose and spider veins with state of the art training and equipment. Dr. David MacMillan (board certified in phlebology) and his staff offer personalized care, while maximizing your comfort and safety, to give you the results you desire and deserve. All procedures are done in their office, where you always receive personal, individualized attention. The offices, located in Blacksburg and Wytheville, make use of the most modern equipment available, and are staffed by friendly, experienced, and dedicated individuals. CVCV is the place to go for beautiful legs!

Gold Sponsors

Hammer Nutrition Products can be found at all the Mountains of Misery rest stops — the ultimate energy drinks and electrolyte replacement supplements.

Premier Transfer and Storage, our local Mayflower affiliate, safely transports our bikes down the mountain from the finish area at Mountain Lake. They’re ready to take care of all your moving and storage needs in the New River Valley, as well as Roanoke and Richmond.

We’re glad to be back at The Inn at Virginia Tech for our event staging, registration, and Saturday night pasta dinner. They provide a touch of class, and are offering cyclists a special room rate of $90 — call 540-231-8000 or 877-200-3360 and mention “Mountains of Misery” or “Cycling Double Header.”

The Weight Club is the place to work out in Blacksburg, with an indoor running track, group fitness and martial arts classes, and free winter spin classes for bike club members. Conveniently located in University Mall, on University City Blvd.

Cycling Double Header welcomes back Gold sponsors Southwestern Virginia Ear Nose and Throat Associates, PC: Dr. Aaron J. Prussin, MD (540)381-0344; and Dr. William D. Bishop, MD (540)639-9023.

Roanoke Outside is a project of the Roanoke Regional Partnership, to promote outdoor activities around Roanoke. Check out their calendar — there are lots of cycling events!

The Blue Ridge Mountains Council of the Boy Scouts of America provides shuttle vans and drivers to transport riders back to Newport from Mountain Lake.

Silver Sponsors

Be the first to get listed here!

Bronze Sponsors

Bicycle Gift Hub offers a wide selection of unique, bicycle-themed gifts, furnishings, and decorations for your favorite cyclist. Why should golfers (or football, baseball, and basketball fans) be the only ones to get sport-related gifts?

Montgomery County Parks and Recreation provides an additional shuttle van from Mountain Lake back to Newport.

The Virginia Bicycling Federation is the leading statewide bike advocacy organization. They lobby for bike-friendly legislation and work directly with government agencies to improve road conditions for cyclists; and to promote bike commuting and bicycle-oriented tourism.

The Department of Exercise, Sport, and Health Education (ESHE) at Radford University maintains that a physically active and healthy lifestyle is central to an institution’s educational mission and an integral aspect of an individual’s overall growth, health, development and well being. The ESHE department is proud to be a Mountains of Misery sponsor.