Sponsors
If you’re interested in becoming a Mountains of Misery sponsor, please download our Sponsor Packet (PDF) for information about sponsor levels and advertising opportunities. For further information, contact Sponsorship Chairman Kelly.
The 2012 Wilderness Road Ride is being operated separately by FCA Endurance, with its own sponsors. If you’re interested in sponsoring Wilderness Road Ride, please see the FCA Endurance website.
2012 Mountains of Misery Sponsors:
Title Sponsor
East Coasters returns as our Title Sponsor! East Coasters bike shops in Blacksburg and Roanoke have bikes, equipment, and clothing to meet every conceivable need. Besides their generous financial support, their mechanics keep everyone rolling on event day.
Platinum Sponsors
Bridge Kaldro Music, the biggest little music store around! We are your all-inclusive, full line music store, nestled right in the heart of Virginia’s New River Valley. We carry everything music related that your heart desires, whether you plan to learn a new instrument, rock out with your band, perform for your church, have a jam session with your bluegrass buddies, record a few solo tracks, or just learn a few new tunes!
Coca-Cola Bottling Co Consolidated of Roanoke, Virginia will be providing cold Coca-Cola products at the top of the mountain for riders as they cross the finish line and during the BBQ.
Gold Sponsors
Hammer Nutrition Products can be found at all the Mountains of Misery rest stops — the ultimate energy drinks and electrolyte replacement supplements.
Mikie’s 7th, located in Newport, Virginia, is a restaurant serving top quality food, food that is local, organic (seasonally), and fresh. We strive to make all of our delicious items with the freshest ingredients possible. Our deepest desire is to promote the purchase and use of local products to treat the New River Valley to a taste of home-cooking at its finest.
The Inn at Virginia Tech will again serve as the event staging, registration, and Satuday night pasta dinner. They proivde a touch of class, and are offering cyclists a special room rate of $90, call (540) 231-8000 or 877-200-3360 and mention “Mountains of Misery” or “Cycling Double Header.”
The Weight Club is the place to work out in Blacksburg, with an indoor track, group fitness and martial arts classes, and free winter spin classes for bike club members. Conveniently located in University Mall, on University City Blvd.
Silver Sponsors
Paceline Products, Inc. is a manufacturer and wholesaler of quality cycling products. We supply our products to bicycle, running and sporting goods specialty shops in theUSA and through international distributors in Canada, the United Kingdom, Mexico, Brazil, Australia, the Philippines and South Africa. These retailers make our products available to consumers. Every product we carry, we like and use ourselves.
