Mountains of Misery & Wilderness Road Ride
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If you’re interested in becoming a Mountains of Misery sponsor, please contact Sponsorship Chairman Kelly for information about sponsor levels and advertising opportunities.

The 2012 Wilderness Road Ride is being operated separately by FCA Endurance, with its own sponsors. If you’re interested in sponsoring Wilderness Road Ride, please see the FCA Endurance website.

2012 Mountains of Misery Sponsors:

Title Sponsor

East Coasters returns as our Title Sponsor! East Coasters bike shops in Blacksburg and Roanoke have bikes, equipment, and clothing to meet every conceivable need. Besides their generous financial support, their mechanics keep everyone rolling on event day.

Gold Sponsor

Coca-Cola Bottling Co Consolidated of Roanoke, Virginia will be providing cold Coca-Cola products at the top of the mountain for riders as they cross the finish line and during the BBQ.

Hammer Nutrition Products can be found at all the Mountains of Misery rest stops — the ultimate energy drinks and electrolyte replacement supplements.

Silver Sponsors

Bridge Kaldro Music, the biggest little music store around!  We are your all-inclusive, full line music store, nestled right in the heart of Virginia’s New River Valley.  We carry everything music related that your heart desires, whether you plan to learn a new instrument, rock out with your band, perform for your church, have a jam session with your bluegrass buddies, record a few solo tracks, or just learn a few new tunes!

Kopy Korner, located in Blacksburg, is your source for printing and duplicating needs.  Kopy Korner can provide printing services for individuals and any commercial needs.

Mikie’s 7th, located in Newport, Virginia, is a restaurant serving top quality food, food that is local, organic (seasonally), and fresh. We strive to make all of our delicious items with the freshest ingredients possible. Our deepest desire is to promote the purchase and use of local products to treat the New River Valley to a taste of home-cooking at its finest.

New River Dermatology provides a full range of professional medical and surgical Dermatological care including diagnosis, treatment and prevention of disorders involving the skin, hair and nails. Our skilled staff will listen to your concerns, fully explain your diagnosis and treatment options and answer any questions you may have. Our goal is to provide excellent medical care through the use of current treatment techniques and to improve the overall health and well being of our patients.

Paceline Products, Inc. is a manufacturer and wholesaler of quality cycling products. We supply our products to bicycle, running and sporting goods specialty shops in theUSA and through international distributors in Canada, the United Kingdom, Mexico, Brazil, Australia, the Philippines and South Africa.  These retailers make our products available to consumers.  Every product we carry, we like and use ourselves.

The Depot Lodge,dates back to 1909, when Paint Bank was the final stop of the Potts Valley Branch line of the Norfolk & Western Railway. This expansion was part of the mining boom of the early 1900’s. The Depot and our other historic buildings have been renovated and converted into charming lodging, while maintaining much of the original architecture.  The main section of the Depot Lodge features 4 rooms upstairs, each with private bath, a gas fireplace, and the soothing sounds of flowing water from nearby Potts Creek. The Lodge also offers a master suite with private bath, living room, and a deck overlooking the water.

The Inn at Virginia Tech will again serve as the event staging, registration, and Satuday night pasta dinner.  They proivde a touch of class, and are offering cyclists a special room rate of $90, call (540) 231-8000 or 877-200-3360 and mention “Mountains of Misery” or “Cycling Double Header.”

TriAdventure Multisport Training is a coaching and training team focused on helping athletes achieve their fitness goals. Whether you’re training for a triathlon, wanting to re-live your high school glory days, or just need a reason to get off the couch, TriAdventure has a program for you.

The Weight Club is the place to work out in Blacksburg, with an indoor track, group fitness and martial arts classes, and free winter spin classes for bike club members.  Conveniently located in University Mall, on University City Blvd.

Bronze Sponsors

The Black Diamond Ranch is located in beautiful southwest Virginia with direct access to the Jefferson National Forest.  We are developing an agri-tourism business that will feature a bed & breakfast, general store and a cafe.  Reservations for pasture and full service horse boarding are available now… Specials rates are available for Virginia Tech / Radford students! For more information, visit the horse boarding page.

Founded in 1989 by Anthony Kennedy Shriver, Best Buddies is a vibrant, international organization that has grown from one original chapter to more than 1,500 middle school, high school, and college campuses across the country and internationally. Best Buddies programs engage participants in each of the 50 United States. We have accredited international programs on six continents, with additional country programs under active development.

Kollmorgen  is a leading provider of motion systems and components for original equipment manufacturers around the globe. With over sixty years of motion control design and development expertise, Kollmorgen delivers breakthrough solutions unmatched in performance, reliability and ease-of-use.  Through world-class knowledge in motion, industry-leading quality, and deep expertise in linking and integrating standard and custom products, Kollmorgen provides OEMs with the competitive advantage they need to succeed.

MatWeb provides searchable online database of engineering materials. We have over 88,000 data sheets in our collection and have many powerful search tools available to help our users find the materials information that they need. While we have a variety of sevices that we offer to companies in the engineering community, our success has been the result of our attention to the engineers, designers, and processors who use MatWeb each day.  We offer the following services that may be of interest to a wide range of engineering companies:  Advertising to engineers on MatWeb, Add, Update, or Correct Date Sheets, Database Licensing, and Web Design/Hosting.

Montgomery County Parks and Recreation provides an additional shuttle van from Mountain Lake back to Newport.

Sal’s Italian Restaurant has locations in Blacksburg and Radford.  Our pizzas, calzones, and subs are a staple here in Blacksburg where you will also find newly added specials of fresh seafood, baked clams, Mussels Luciano, and hand made raviolis. Our in-house chef can also accommodate even the pickiest eaters. We have something for everyone!  We also offer our no-hassle catering service and a huge take-out menu. When it comes to dining Italian style we have it covered.